Instagram. The darling of the social media world. But it’s become increasingly hard to know what to post, when to post and how to get more followers.
And never mind about even creating just pretty pictures, because is there even a point if no one is going to see them?
The short answer is YES.
What can you do to get your business very Instagrammable? Read some of our tips below for a few quick wins:
Create a business page
One of the first things you need to do is make sure that your brand has a business account (as opposed to a personal account) When you do this, you’ll have access to analytics, which will tell you how you’re doing on the channel. You can put your business name, category of business, description and website. Create a prop box. Read our article on making the switch to a business account here.
Develop a look
You see those little boxes? A lot of people theme their posts around certain colours, or create borders around each picture to give it a uniformal look.
Think about which colours you want associated with your brand and then try to incorporate those into your Instagram.
You can see from ours we have a lot of pink, black, white and gold:
Post every day
Posting every day gives your audience something to come back for. The platform is making it increasingly hard for businesses to appear in the news feed (like Facebook did a few years ago). So making sure you have content that people want to come back for is key.
Create your own graphics
Don’t just simply repost other’s images. By creating your own content, using Canva, Pablo or Photoshop, you’re giving people something new to look at in their feed. You can use these to create quotes, or pull out quotes from the blogs you’ve created, or even to announce a sale!
Get a prop box
Do you ever see those cute flat lays on Instagram? You could create your own, with the right backdrops and props. You could go shopping for some cute accessories to bring your pictures to life.
Things you could have:
- wrapping paper for backgrounds
- glittery objects
- business cards
- Macbooks (your own of course)
Change your link in your bio
There’s not a lot of places you can post links on Instagram, so a key way to make sure people click through to your the links that matter is by changing the link in your bio. Whether this is for your latest blog, or sale – it’ll mean people can directly click on it.
Whenever you post, make sure you use hashtags in the comment underneath to help target the people you need to reach. See what your competitors are using or people in your Industry.
11 hashtags are pretty optimal to reach a wide range of people. You can simply save them in the ‘notes’ of your phone and then copy paste them into the first comment, when you post. Simple right?